MATURA MARKETING
Building value for wine brands

Matura Marketing offers a marketing consultancy service to the wine sector through a range of activities involving both the image and communication areas as well as the management of logistics, of commercial budgets and sales.

• Strategic Marketing
  Analysis of competitors and of product positioning; development of the price lists for both the national and export markets within the product portfolio bearing in mind the main competitors and in line with the client’s corporate quality and image.
  These concepts are developed alongside the brand’s coordinated image, including the corporate brand, labels and headed paper.
• Operative Marketing
  Providing assistance and tools to ensure the good outcome of sales through:
  • Graphic Design
    Definition of corporate and product logotypes, brand names and images with the objective of developing a tailor-made image by coordinating the graphic work – including a corporate brand - business headed paper and related paper materials and the labels. Quality control, involving the choice of the paper and materials, the checking of deadlines (graphics, printing), the ongoing reporting to the company on the work in progress.
  • Legal and Commercial Advice
    Involving the checking of and compliance with the law regulations in force concerning labelling and packaging as well as the compliance with European and international regulations governing exports, particularly with regard to shipment documentation and labelling.
  • Market Management
    Management and supervision of relations with distributors and importers, development of communication and incentive activities for the sales organizations.